Boost your online presence in 4 easy ways

What do customers think of your company? Are they happy with your products? Do you have a good image online? If not, these easy tips will help you reach more customers in no time at all. Read this article to learn more. Be seen on search results In his book on online reputation management, Tyler […]

How to deal with complaint sites

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It’s possible for these negative reviews to end up on the first page of your search results. However, businesses can fight back against these websites. Don’t engage site or users directly […]

The ultimate guide to manage Google reviews

Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results. How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and […]

Why your company needs to be on Instagram

It's astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap - and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.

The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.

For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.

Insights

Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.

This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.

Promote, promote, promote

Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.

Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.

Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelp

Published with permission from TechAdvisory.org. Source.

Tools for online reputation marketing

Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as “tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into […]

4 steps to enhance your online image

The term ‘image’ is no longer associated with just pictures or paintings. In this modern day and age, image extends to how one perceives your business in reality and online. You can’t simply hit F5 and refresh an image you aren’t comfortable with. Find out how you can constantly maintain and improve your online image […]

LinkedIn tips for the SMB

As a small business owner, you may be a bit perplexed how to gain the most value out of LinkedIn. You may have already spent countless hours trying to leverage the platform with little success. So what are you doing wrong? And how can you make the most out of your time on the platform? […]

Your business can fight ‘rant’ sites

When a person searches for your company on Google or any other search engine and sees a negative review from a ‘rant’ site, it can have significant repercussions to your online reputation. That’s because more people are likely to see something, and even click on it, when a page turns up on the first page […]