The Internet is a data mine. From search engines to ad clicks, we can see what people are interested in. Big Data is accessible to just about every business, and it can tell you a lot about the people you do business with — or the people you want to do business with.
If you aren’t tapping into Big Data (Google Analytics is an example), you’re missing out. You can use data to hone in on the customers you want to acquire and reduce those costs at the same time. You can better develop products and services you know customers will love. And you’ll be able to adapt to changing trends driven by real people. Inc., Feb. 26, 2015